Visual design for the Climate Classic and Cycling 4 Climate.

2023 & 2024 - Graphic Design, Information Design, Branding

Next to helping out with online communication I have done branding and design work for Cycling 4 Climate.

Cycling 4 Climate organizes cycling events to raise awareness about climate change and to get people moving - in a fun way. Their biggest event is the yearly Climate Classic. A bike event that spans over 375 km from Breda to Groningen, NL. In 2024 over 2000 cyclists are joining to raise awareness for climate change.

What makes this event unique is the 'climate promise'. Everyone chooses their own goal and promises to work towards it: Changing their diet, off-setting emissions, taking the bike instead of the car to work and so on.